About Us

1. What's one of the most fun childhood memories you have?

Alex: Playing hide and seek with my three brothers in the coffee plantations near where we were brought up in Kenya. I remember us running around barefoot, coming home with hot, dusty feet and matted hair - a sign of a very happy afternoon.
Alice: I am one of four and we spent a lot of our time outside, making dens, going on adventures in the garden and generally being slightly feral (in a good way!). Mum and dad told us there was a crystal in the garden and we would spend hours and hours looking for it. Part of me still believes it's hidden there!  

2. Favourite children's book as a child and now?

Alex: As a child it has to be The Water Babies by Charles Kingsley. An exciting underwater tale filled with mermaids and fairies, where you can let your imagination run wild. 
My favourite modern children's book is Julian is a Mermaid by Jessica Love. As well as the stunning illustrations, the message is just beautiful, about the importance of being seen and loved for who you truly are. 
Alice: As a child I loved the Alfie books by Shirley Hughes. They were such sweet and gentle stories with the loveliest illustrations.  
The Girls is my go to book at the moment - I read this to my own girls most days. The story demonstrates the strength of friendship and how powerful it can be. Wherever life takes you, your friends will always be firmly rooted within it, which is pretty special. 

3. Favourite thing about working in Squid & The Kid? 

Alex: Meeting all the amazing people that come through our doors and who share their stories with us. We’ve always wanted the shop to feel like a safe, non-judgemental space where people can also come in for a chat, to breastfeed, or to off-load about their sleepless nights. 
Alice: Meeting all of the people that come into the shop. I feel so lucky to be in a position to talk to so many lovely people every day.

4. What excites you about the future of Squid & The Kid? 

Alex: We have so many ideas! I’d love to start up a nursery / kids' bedroom / playroom interior design service at some point, within the shop. We’d also like to support new parents a bit more, by holding support groups and talks. 
Alice: I am looking forward to finding ways we can grow the company. Most of all I look forward to developing the initiatives in our local community. I am an occupational therapist and have seen the amazing benefits of generations coming together to support each other. I really look forward to working on some new initiatives where we can bring this to life. 

5. Describe each other in 3 words

Alex: Alice is empathetic, open-minded and adventurous  
Alice: Alex is creative, compassionate and fun-loving